Network, Network, Network! Everyone is talking about the importance of "networking". Over the last several years I have attended many networking events, locally and nationally. I am still finding people who attend these events, but are not understanding the networking concept. It appears to be very uncomfortable to some business professionals. Networking is an opportunity to build valuable relationships and in return will grow your business. So, get your 60-second elevator pitch down and remember these 3 strategies for effective networking.
1) Connect: Have a goal when you attend a networking event. How many connections would you like to make? If there is someone specific, can you connect prior to the event via social media? This way when you make the initial contact at the event it will be more comfortable.
2) Collaborate: Follow up, Follow up, Follow up! This is the key to networking and the start of building valuable relationships. Send a "nice to meet you" e-mail or hand written card after the event. Be sure to connect via social media (Twitter, LinkedIn, Face Book). Your goal is to keep the lines of communication open and when ready suggest to meet up for coffee or lunch. During this meet up, take the time to get to know the individual first and then more about their business. You will be able to share your business with them as well, but just don't lead into the meeting talking about yourself.
3) Care: People do business with those they like, know, and trust. If you are consistent and show that you care about them personally. In turn, you will gain the business. The key to this strategy is to "listen". Get creative and find a way to "wow" them. For example, maybe they love chocolate. Send them some of their favorite chocolate with a special note. This will truly make their day!
In these times it is more important than ever to build valuable relationships. Write down these 3 strategies and watch your business THRIVE.
Thriving Together!
Yolanda, thanks for your second point about connecting via social media networking. This is a great way to stay in touch on a more frequent basis. I would suggest that a person goes beyond following, connecting, or liking someone they meet during in-person meeting. They should consider social networking as a way of letting others see their special area of expertise by posting valuable, original content and sharing the relevant and valuable content of others.
ReplyDeletePlus, it's ok to let your personality shine. This let's others know that you are a real person with hobbies and interests not just a marketing sound bite. For example, I love American Idol and I love to live tweet about it. I've met many new people by conversing with them as we tweet about the show.
And your third point is so important as well. Networking is about meeting people as people not as numbers. Relationships first. This is especially true for those who work in service oriented businesses.
Lori (@TweetLoriJ)