Congratulations! You are on a roll, we are ready to review step #3 in the Goal Setting System.
Do you remember the goals you set for your business last year? Do you remember how excited you were when you planned those goals? Well, how did you do? Did you achieve success in all the goals you set out for your business? Did your plan work out? If not, what exactly changed the progress of meeting the goals? How did you get off track? Why did you get off track?
The biggest mistake most spa salon owners make when setting goals is not "Meeting the Deadline" that was set. Some people think it is ok to keep moving the deadline. Your goals should never be a moving target. George T. Doran says that goals are S.M.A.R.T (Specific, Measurable, Attainable, Realistic, Timely). There is no mention here that goals are flexible. I believe a goal should be set and you work hard to achieve it by staying focused. So step #3 in the Goal Setting System is "Meet the Deadline". If you don't have a target end date, when exactly do you plan to reach the goal? You will never achieve success if you continue to carry goals over to the next year, then the next year and so on. In order to "WIN" in business you must have specific dates on WHEN you plan to meet the goal.
Example with Step #3: We are decreasing our overall expenses in the operation by managing professional product usage from $2500 to $2000 per month by July 31, 2012.
Notice in this example that I restructured the goal statement. In order for you to achieve success with this goal you have to make an emotional connection to the target. You discovered that connection during step #1. You figured out the "what" of your business which led you to the "why". That is the reason your goal statement should start with "WE" and it should read as a positive action that is currently happening. Never create a goal statement with a want, "We want to decrease....". You must reinforce what you are going to do "We are decreasing..."
The second biggest mistake most spa salon owners make is not getting your team involved in the goal setting process. This system will not work effectively without teamwork. So stop thinking that you can move your business in a positive direction without getting your staff involved. They are your business. You would be surprised how much support and buy- in you can get from them if you only "ask" and collaborate with them during these important discussions. The team has to take ownership on what you are desiring to achieve. If you do not have the team buy-in on the goals then you will have a hard time achieving success.
Share with them your desires from step #1 Determine the Ultimate Goal, then you can work together as a team to figure out where you are now to where you want to go, which is step #2 Set the Expectation. As a team make a commitment on what is realistic for step #3 Meeting the Deadline.
Steps #4 and #5 will describe how you will keep this goal no matter what! So keep an eye out for my next posting.
Thriving Together,
Yolanda
P.S. If you want to get ahead and learn the remaining steps NOW, go to www.thriveprofessionals.com and register as a Thrive Professional. Once I receive your registration, I will send you a MP3 audio recording of this entire Goal Setting System.
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